Kenyan celebrities cash in on online family life

Several well-known Kenyan celebrity couples have found a way to turn their family life into a lucrative online venture by featuring their children in content creation and ambassadorial roles.

These famous pairs, such as the Wajesus, Bahati’s, Nameless, and Njugush’s families, have harnessed their fame to introduce their kids to the world and make money in the process.

Here are how these celebrated couples are capitalizing on their family dynamics:

Bahati and Diana Marua

Gospel artist Bahati and his wife, Diana Marua, are renowned for sharing their family’s journey on social media. Their children, Heaven and Majesty, regularly appear in their online content.

For example, the couple’s daughters, Mueni and Heaven, participated in the Raha Premium Wheat Flour competition, where they served as judges while their parents showcased their chapati-making skills.

Size 8 and DJ Mo

Size 8, the popular Kenyan gospel artist, and her husband, DJ Mo, offer glimpses into their family life through social media and even have a reality TV show called “Dine with the Murayas.”

Size 8 used her fame to involve her daughter in a Softcare diaper promotion.

Singer Wahu and Nameless

Musical power couple Wahu and Nameless frequently share family moments on social media, introducing their daughters, Tumiso and Nyakio, to the public eye.

The two have also used their fame to bring their children to the limelight through ambassadorial roles hence making money through the process.

Njugush and Celestine

Comedian Njugush and his wife, Celestine Ndinda, add humor and heartwarming moments to their family life shared on YouTube and Instagram. Their son, Tugi, is a part of their online presence.

The Wajesus Family

The Wajesus Family, led by Kabi and Milly WaJesus, has built a significant social media following by documenting their family’s journey, including their son, Taji. This approach not only fosters a strong connection with their audience but also allows them to earn money online while maintaining authenticity and relatability.

These celebrity couples have discovered a way to monetize their family’s experiences and create engaging content that resonates with their followers, proving that fame and family can go hand in hand in the digital age.

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